Klaviyo Marketing Mastery

Klaviyo Competitors: Top10 Email Marketing Alternatives

Explore our comprehensive guide comparing Klaviyo competitors in email marketing. Dive deep into features, pricing, and user reviews.


Welcome to the ever-evolving world of email marketing! This isn't just about sending out newsletters anymore; it's about creating meaningful, personalized connections.

Let's throw some numbers out there: A staggering 87% of marketers have incorporated email marketing into their strategies, and why wouldn't they? It boasts an average ROI of $42 for every $1 spent! Diving into our spotlighted platform,

Klaviyo email marketing embarked on its journey with a vision to utilize the power of emails in transforming businesses. Over the years, it has amassed a robust user base, spanning both fledgling startups and seasoned giants.

Many marketers swear by Klaviyo, and it's not just because of its sleek interface or robust analytics. Its personalized touch in automation, laser-focused segmentation, and a vision centered on customer-centricity make it a go-to for many. Ready to explore more? Buckle up; this is going to be insightful!

Why Consider Klaviyo Competitors?

Let's face it, one size doesn't fit all. While Klaviyo shines in many aspects, there are moments when businesses tilt their heads, wondering if there's a better fit for their unique needs. Maybe it's the price tag attached, perhaps a certain feature they're eyeing, or sometimes, it's the tailored needs of their evolving business model.

Some Klaviyo users voice concerns over budget constraints, especially when scaling rapidly. Others might feel a tad restricted with certain feature sets or are searching for enhanced scalability that aligns with their growth trajectory. It's these nuances and quest for perfection that have us adventuring into the vast landscape of Klaviyo's competitors. Ready to navigate this terrain? Let's dive in!

Top 10 Klaviyo Competitors: An Overview

Navigating the vast seas of email marketing platforms? You're in for a treat. Here's a sneak peek into the top players challenging Klaviyo's dominance:

  1. BayEngage - The rising star in the email marketing world, BayEngage is making its mark with powerful automation and dynamic personalization tools.
  2. Omnisend - Designed with eCommerce brands in mind, Omnisend offers a rich set of features to boost sales through targeted campaigns.
  3. Mailchimp - A household name, Mailchimp has long been the trusted partner for businesses of all sizes, offering user-friendly designs and robust analytics.
  4. ActiveCampaign - Beyond just email, ActiveCampaign specializes in automation, ensuring that your campaigns reach the right people at the right time.
  5. Drip - Tailored for eCommerce, Drip offers laser-focused personalization, making sure each customer feels unique.
  6. Sendinblue - A platform that's as versatile as it is powerful, Sendinblue combines email marketing, SMS campaigns, and chat into a cohesive package.
  7. Adobe Marketo Engage - When enterprise-level sophistication meets email marketing, you get Adobe Marketo Engage, known for its comprehensive solutions and integrations.
  8. Constant Contact - A staple in the email marketing industry, Constant Contact provides a plethora of templates and tools suitable for beginners and pros alike.
  9. Campaign Monitor - With its stunning designs and intuitive analytics, Campaign Monitor ensures that every campaign not only looks good but also performs exceptionally well.
  10. HubSpot - More than just an email marketing tool, HubSpot is a comprehensive inbound marketing platform, ensuring every touchpoint with your customer is optimized.

There you have it, a snapshot of the email marketing giants that stand tall alongside Klaviyo. Stay tuned as we delve deeper into what each of these platforms brings to the table!

Klaviyo Alternative 1: BayEngage

  • Unique features:
  • 300+ Responsive Email Templates: Wide variety for every occasion and industry.
  • Simple Email Builder: Effortless creation and customization of emails.
  • Millions of Free Stock Images: Enhance emails without the need for external sources.
  • Real-time Analytics and Reports: Monitor performance and adjust strategies on-the-go.
  • A/B Testing: Optimize emails for best performance.
  • Lists and Segmentation: Target the right audience with pinpoint accuracy.
  • Third-party Integrations: Seamless connections with popular platforms.
  • Autoresponders: Engage customers even when you're away.
  • Pop-up Builder: Grab attention with well-timed pop-ups.
  • SMS Marketing: Diversify your outreach beyond just emails.
  • Pricing:
  • Free Plan: Send up to 2,500 emails to 250 subscribers per month.
  • Paid Plan: Starts at $10/month, catering to 1,000 subscribers with a cap of 10,000 emails. What's commendable is that both plans offer access to all essential features, allowing businesses of all sizes to benefit. As your subscriber base grows, increase your tier by $10 to double both your subscribers and email volume.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: Generous free plan, diverse email template library, integrated SMS marketing, straightforward pricing tiers.
  • Disadvantages: Might lack some advanced automation features, scalability could become expensive for very large subscriber bases.

Klaviyo Alternative 2: Omnisend

  • Unique features:
  • Pre-built Omnichannel Workflows: Seamlessly incorporate Email, SMS, Push notifications, and more to automate e-commerce activities like abandoned cart recovery, post-sales follow-ups, product & browse abandonment, welcome emails, win-back strategies, birthday wishes, and customer feedback.
  • Quick Start Automation: All messages, subject lines, and workflow settings come ready-made, ensuring you're operational in just minutes.
  • Efficient Email Campaign Creation: Design stunning emails quickly with a drag & drop builder, responsive templates, unique coupon codes, automatic product picker, and an intelligent product recommender. Plus, effortlessly resend campaigns without the mundane manual tasks.
  • Subscriber List Growth Tools: Elevate your Email and SMS lists using customizable popups, signup bars, landing pages, and the engaging wheel of fortune. Leveraging ready-made templates from the Forms Library like Back in Stock notifications and site promotions. Additionally, the built-in Email List Cleaning tool keeps your audience list optimized.
  • Advanced Segmentation: Improve conversions with targeted, personalized messages. Craft segments for VIP customers, those likely to churn, category/product-specific shoppers, first-time or repeat patrons, and other data-driven audience types. Extend this segmentation to retargeting efforts on Facebook & Google.
  • Combine Email with SMS & Push: A true omnichannel experience that offers worldwide SMS availability. No longer a need to juggle multiple apps, as push notifications and SMS can be integrated into campaigns and omnichannel workflows.
  • Comprehensive Real-time Reporting: Understand your performance with a dedicated sales dashboard, reports on campaigns, automations, forms, and a live view of store visitor activity. Dive deep into Customer Lifecycle Stage analyses.
  • Pricing: Omnisend’s standard plan starts at $16/month, though more advanced features necessitate higher-tier plans. Compared to Klaviyo, Omnisend's specialized eCommerce tools might justify its pricing for online retailers.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: Rich omnichannel capabilities, extensive pre-built automations, efficient campaign creation tools, advanced list growth and cleaning utilities, superior segmentation, and detailed analytics.
  • Disadvantages: Might have a steeper learning curve for those new to omnichannel marketing; pricing could be a concern for businesses on a tight budget.

Klaviyo Alternative 3: Mailchimp

  • Unique features:
  • Creative Assistant: Automates design creation tailored to your brand.
  • Website Builder & Mailchimp Domain: Craft a cohesive online presence without needing external tools.
  • Forms & Landing Pages: Engage and capture leads effortlessly.
  • Send Time Optimization: Uses data to determine the best time to reach your subscribers.
  • Behavioral Targeting: Tailor campaigns based on user activity and interactions.
  • Rich Email Templates: Ready-to-use designs to match every campaign need.
  • Advanced Segmentation: Dive deep to tailor your messages to the right audience.
  • App/Tool Integration: Connect with a plethora of third-party apps to extend functionality.
  • Pricing:
  • Free: Enjoy services without any charges for up to 2,000 contacts.
  • Essentials: At just $9.99 per month, cater to 500 contacts.
  • Standard: For $14.99 per month, avail enhanced features for up to 500 contacts.
  • Premium: A comprehensive suite at $299 per month, suitable for businesses with up to 10,000 contacts.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: Generous free plan, intuitive website builder, robust behavioral targeting, and seamless app integrations.
  • Disadvantages: Contact limits on pricing tiers can be restrictive for growing businesses, and advanced automation features might be limited in comparison to Klaviyo.

Klaviyo Alternative 4: ActiveCampaign

  • Unique features:
  • Drag & Drop Email Builder: Create visually captivating emails without any coding.
  • 125+ Email Templates: A wide range of designs catering to diverse campaign needs.
  • Email & SMS Marketing: Reach out to your audience through multiple channels.
  • Split Automations: Test and optimize your automation workflows for maximum efficiency.
  • Marketing Automation: Simplify complex marketing tasks with automated solutions.
  • Detailed Reporting: Gain insights from campaign and automation reports.
  • Advanced Segmentation: Precisely target your audience based on various factors.
  • Site and Event Tracking: Monitor user interactions and adapt your campaigns accordingly.
  • Pricing:
  • Lite Plan: Suitable for startups at $7.50 per month.
  • Plus Plan: Designed for growing businesses, priced at $35 per month.
  • Professional Plan: For advanced marketing needs, at $79.50 per month.
  • Enterprise Plan: Comprehensive features for larger businesses, costing $139.50 per month.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: Affordable starting plan, expansive email template library, advanced site and event tracking, and flexible marketing automations.
  • Disadvantages: Some users might find the interface less intuitive compared to Klaviyo, and certain advanced features might require upgrading to higher pricing tiers.

Klaviyo Alternative 5: Drip

  • Unique features:
  • Visual Email Builder: Craft stunning emails using a user-friendly interface.
  • SMS Marketing: Expand your reach by connecting with your audience via text.
  • Dynamic Content: Deliver tailored content based on the recipient's profile or behavior.
  • A/B Testing: Optimize your campaigns by testing different elements and strategies.
  • Behavior-Based Automations: Respond to user actions with precise and relevant communications.
  • Visual Workflow Builder: Design complex automations with ease using a graphical interface.
  • Product Recommendations: Boost sales by suggesting products based on users' preferences and behaviors.
  • Personalized Emails: Make every recipient feel special with emails that cater directly to them.
  • Pricing:
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: Intuitive visual builders, powerful personalization capabilities, and an emphasis on behavior-driven strategies.
  • Disadvantages: As businesses grow, some might find the need for more advanced analytics or integrations, areas where Klaviyo can have an edge.

Klaviyo Alternative 6: Sendinblue

  • Unique features:
  • Unlimited Contacts Storage: Store all your contacts without any restrictions, capturing all relevant information.
  • Email & SMS Personalization: Craft tailored messages for both email and SMS channels.
  • Customizable Signup Forms: Design forms that match your brand and gather crucial user information.
  • Advanced Segmentation: Categorize and manage your audience for pinpoint targeting.
  • Email Template Library: Choose from a vast collection of professional designs for various campaigns.
  • Marketing Automation Workflows: Automate tasks and lead journeys, optimizing your marketing strategy.
  • Real-time Reporting: Monitor campaign performance in real-time to make data-driven decisions.
  • Advanced Open & Click Stats: Dive deep into user interactions with your emails, understanding what truly resonates.
  • Pricing:
  • Free Tier: Get started without any costs, allowing you to send up to 300 emails monthly to an unlimited number of contacts.
  • Lite Plan: Designed for growing businesses, priced at $25 per month for up to 10,000 emails.
  • Premium Plan: Step up your email game at $65 per month, accommodating up to 20,000 emails.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: Unlimited contact storage, flexible pricing based on emails sent, and a comprehensive suite of tools for both email and SMS campaigns.
  • Disadvantages: As campaigns intensify, businesses might seek more granular analytics or specific integrations where Klaviyo might have an advantage.

Klaviyo Alternative 7: Adobe Marketo Engage

  • Unique features:
  • Enterprise-Grade Solutions: Built for large organizations with intricate needs.
  • Advanced Lead Management: Lead scoring and nurturing at its finest.
  • Comprehensive Integrations: Connect seamlessly with a myriad of platforms.
  • Pricing: Marketo is an enterprise-focused tool, so its pricing can be higher and is often custom. Compared to Klaviyo, Marketo is tailored for larger businesses with complex marketing operations.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: Robust feature set for large enterprises, extensive integration options, advanced lead management tools.
  • Disadvantages: Might be overkill for smaller businesses, higher cost, steeper learning curve.

Klaviyo Alternative 8: Constant Contact

  • Unique features:
  • Extensive Email Template Collection: Choose from over 240 professional email templates tailored for a wide range of industries and events.
  • Contact Management: Organize and manage your subscribers effortlessly with an intuitive system.
  • Website Signup Form & Landing Pages: Capture leads directly from your site using customizable forms and dedicated landing pages.
  • List Segmentation: Categorize your audience for targeted and effective campaigns.
  • Event Management & Marketing: Promote and manage your events seamlessly, ensuring maximum visibility and attendance.
  • Marketing Automation: Set automated workflows to engage with your audience at the right moments.
  • Integration Flexibility: Sync Constant Contact with your favorite tools and platforms to streamline operations.
  • Customer Support: Reliable assistance when you need it, ensuring smooth campaigns at all times.
  • Pricing:
  • Email Plan: Starting at $20 per month, it caters to businesses with up to 500 contacts.
  • Email Plus Plan: Priced at $45 per month, it's crafted for those seeking additional features for the same contact limit.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: An expansive template library, specialized event marketing, and robust customer support.
  • Disadvantages: As businesses grow and evolve, they might seek deeper analytics or features that Klaviyo might offer.

Klaviyo Alternative 9: Campaign Monitor

  • Unique features:
  • Effortless Design with Drag & Drop Builder: Craft stunning email campaigns without needing any coding experience.
  • Advanced Personalization & Segmentation: Deliver tailored content to different segments, enhancing engagement and conversions.
  • Automated Marketing Journey: Set up automated flows that nurture and convert leads through the buying cycle.
  • Stay Informed with Real-time Analytics: Access instant insights into campaign performance to optimize strategies on-the-fly.
  • Transactional Emails: Send crucial emails such as order confirmations, password resets, and more, ensuring they reach the inbox.
  • Smooth Data Collection with Signup Forms: Efficiently gather subscriber details directly from your website or landing pages.
  • Link Review Tool: Scrutinize and optimize every link in your emails for the best possible user experience.
  • Integration Capabilities: Seamlessly connect with a range of third-party apps, enhancing the utility of your campaigns.
  • Pricing:
  • Basic Plan: Starting at $9/month, this plan is suitable for those with up to 500 subscribers and offers a 2,500 email volume.
  • Unlimited Plan: Priced at $29/month, it serves businesses with up to 500 subscribers and provides the freedom of unlimited emails.
  • Premier Plan: For $149/month, businesses get unlimited emails for up to 500 subscribers, along with premium features.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: User-friendly design builder, a robust link review tool, and an array of personalization features.
  • Disadvantages: Pricing might be challenging for startups or businesses with tight budgets, especially when scaling up.

Klaviyo Alternative 10: HubSpot

  • Unique features:
  • Cutting-edge Email Marketing Automation: Engage audiences effectively with tailored email campaigns.
  • Versatile Newsletter Templates: Create compelling newsletters with customizable templates to suit your brand.
  • In-built A/B Testing: Optimize your campaigns with embedded testing tools to discover what truly resonates.
  • Insightful Analytics Dashboard: Get a clear view of your campaign performance with intuitive charts and metrics.
  • Easy-to-Use Landing Page Builder: Craft high-converting landing pages without the need for coding.
  • Advanced Audience Segmentation: Target your contacts more precisely, enhancing the relevance of your messaging.
  • Multilingual Email Marketing: Reach global audiences with marketing communications in multiple languages.
  • Seamless Integration Capabilities: Enhance the power of HubSpot with integrations to numerous other apps and tools.
  • Pricing:
  • Free Plan: Send up to 2,000 emails every month without incurring any costs.
  • Starter Plan: At $45/month, cater to up to 1,000 contacts.
  • Professional Plan: Priced at $800/month, it accommodates businesses with up to 2,000 contacts.
  • Enterprise Plan: For businesses with extensive needs, the $3,200/month plan offers services for up to 10,000 contacts.
  • Advantages and disadvantages compared to Klaviyo:
  • Advantages: Comprehensive analytics dashboard, multilingual email marketing, and robust integration options.
  • Disadvantages: The steep price jump between tiers may be restrictive for some businesses, and the higher-tier plans might be cost-prohibitive for smaller enterprises.










Constant Contact

Campaign Monitor


Email Builder

Simple email builder

Drag & drop

Creative assistant

Drag & drop

Visual email builder

Drag and drop


300+ responsive templates


made, responsive

125+ templates

Email template library

240+ professional templates

Customizable newsletter templates

SMS Marketing

SMS Marketing

SMS Marketing

SMS Marketing

Email & SMS personalization

A/B Testing

A/B testing

Send time optimization

A/B testing

Embedded A/B testing


Email automation

Pre-built omnichannel automations

Behavioral targeting

Marketing automation

Behavior-based automations

Marketing automation workflows

Marketing automation

Marketing automation

Email marketing automation


Lists and Segmentation

Robust segmentation

Advanced segmentation


Advanced segmentation

List segmentation

Personalization and segmentation

Advanced segmentation


Third-party integrations

App/tool integration


Third-party apps integrations

Hubspot integration with other apps

Pricing Starts At

[Klaviyo's price]

$10/month for 1,000 subscribers

[Omnisend's price]

$0 (Free Plan)

$7.50/month (Lite Plan)

$19/month for 500 contacts

$0 (Free for 300 emails)

$20/month for 500 contacts

$9/month for 500 subscribers

$45/month for 1,000 contacts

Features Comparison: Klaviyo Vs Competitors Who Should Consider Which Platform?


Ideal for businesses that prioritize a comprehensive email marketing tool with a plethora of features tailored for advanced segmentation, automation, and integration needs. If you want a solution that has been the benchmark for many marketers, the Klaviyo platform is your best bet.


Perfect for startups and small businesses looking for affordability without compromising on essential features. With its generous free plan, responsive templates, and multi-channel marketing, BayEngage is suitable for those who need more than just email marketing at a budget-friendly price.


E-commerce businesses aiming for pre-built omnichannel marketing automations will benefit the most from Omnisend. Its specialized features for abandoned cart recovery, post-sales follow-ups, and ease of setup make it a go-to for online stores.


Great for beginners and small to medium-sized businesses. Mailchimp's user-friendly interface, along with its free plan option, makes it a preferred choice for those taking their first steps in email marketing or have a limited budget.


Suits businesses focusing on both email and SMS marketing. ActiveCampaign’s split automations, segmentation, and site tracking cater to marketers aiming for a blend of simplicity and advanced features.


For e-commerce brands wanting to personalize their email campaigns with behavior-based automation. Drip's visual workflow builder and product recommendation engine make it stand out for online retailers.


Ideal for businesses that have a vast contact list but send emails sporadically. Its pricing based on the number of emails rather than contacts can be cost-effective for many. The platform also emphasizes both email and SMS personalization.

Constant Contact

Well-suited for businesses that have events as part of their marketing strategy, given its features for event management. Constant Contact also offers a range of integrations and professional templates.

Campaign Monitor

For those who prioritize design in their email campaigns. Its drag and drop builder, coupled with a link review tool, provides both aesthetics and functionality. Plus, its tiered pricing offers flexibility for various business sizes.


Larger enterprises or businesses with a focus on extensive marketing strategies should consider HubSpot. It not only offers email marketing but a whole suite of tools encompassing CRM, inbound marketing, and more. Its advanced features and integration capabilities make it a holistic marketing tool.

By matching your business needs with the right platform, you can optimize your email marketing efforts and achieve desired results.

Klaviyo Reviews

When determining the value of a platform, firsthand user experiences are invaluable. Below, we delve into some of the most illuminating reviews about Klaviyo, encompassing both its strengths and areas of improvement.

Positive Reviews

  1. User-Centric Design: Several users praised Klaviyo for its intuitive interface, stating that even without a technical background, they found it easy to navigate and set up campaigns.
  2. Advanced Segmentation: Marketers often highlighted Klaviyo's advanced segmentation features, enabling them to target specific user groups effectively, leading to better open rates and conversions.
  3. Responsive Customer Support: A recurring theme among positive reviews was Klaviyo's dedicated customer support, with users appreciating timely responses and solutions to their queries.

Areas for Improvement

  1. Pricing: A few users found Klaviyo to be on the pricier side, especially for startups or small businesses with tight budgets.
  2. Integration Hiccups: Some users mentioned occasional challenges with integrating Klaviyo with other third-party platforms or e-commerce sites.
  3. Steep Learning Curve: While many praised Klaviyo's user-centric design, a few felt there was a steep learning curve, especially for those new to email marketing.

In sum, while Klaviyo boasts robust features and a strong support system, prospective users should be aware of its pricing and invest time in getting acquainted with its functionalities. Like any tool, its effectiveness lies in how well it aligns with individual business needs!


Navigating the intricate landscape of email marketing platforms can be a daunting task, but this guide aimed to simplify that journey by offering an in-depth analysis of Klaviyo competitors. From unique features, pricing tiers, to advantages and disadvantages – we've endeavored to provide a comprehensive overview to aid you in making an informed decision.

The world of digital marketing is ever-evolving, and what works best for one business may not be ideal for another. Therefore, it's paramount to select a platform that not only aligns with your current needs but also scales with your future growth.

We would love to hear from you! If you've had experiences with any of the platforms discussed or if you have further questions, please share in the comments below. Your insights not only enrich the conversation but also help others in their decision-making process. Dive into the world of email marketing with confidence, and let us know how your journey unfolds!

Related Articles:

Dive into Klaviyo Smart Sending: Discover more.

Send Test Emails with Ease: Explore Klaviyo Mastery.

Mastering E-commerce Emails with Klaviyo Flows

Need Help With Email Marketing?

Our neverending craving for better optimization and better emails has allowed our clients to see on average a 37% increase in their email marketing efforts.

Work With Us