Klaviyo Marketing Mastery

ActiveCampaign vs Klaviyo : Detailed Comparison

Dive into our ActiveCampaign vs Klaviyo analysis. Uncover which platform suits your marketing goals best. Explore now and make an informed choice!


Email marketing platforms play an integral role in shaping a brand's communication strategy. It's a vast universe out there, and in the galaxy of robust solutions, ActiveCampaign and Klaviyo shine brightest. Both are lauded for their capabilities, innovations, and value they bring to businesses.

But with their unique approaches, one begs the question: "Which one reigns supreme?" As we delve deep into the features, usability, and user feedback, this guide aims to shed light on the details, ensuring you make an informed choice. The success of your email marketing efforts depends on understanding the nuances of these platforms. So, let's set forth, shall we?

ActiveCampaign Overview

ActiveCampaign is not just another tool in the bustling world of email marketing. It's a comprehensive ally for businesses with sky-high ambitions. It doesn't just send out emails. Instead, it focuses on nurturing genuine, lasting connections between businesses and their audience.

Features & Benefits:

When diving into activecampaign features, one immediately recognizes the platform's depth. Customized for businesses, whether small startups or large enterprises, its toolkit is vast. Advanced automations, robust CRM integrations, and machine learning capabilities ensure that you can craft the perfect customer journey for every individual.

In the vast field of email marketing, every interaction holds potential. ActiveCampaign ensures that you leverage every opportunity. Furthermore, the activecampaign pricing structure caters to different business sizes and needs, making it a versatile choice.

Ideal use cases and businesses best suited for:

Where does ActiveCampaign truly excel? It's a gem for small to medium enterprises (SMEs) aiming to upscale their marketing efforts. If you're an entity that leans on diverse activecampaign integration options but doesn't want the hassle of a complex system, ActiveCampaign might just be your match.

Here's a breakdown of the ActiveCampaign features and prices:





Key Features


For small teams crafting excellent experiences across the customer lifecycle.

$49 (yearly)


Email Marketing & Automation, Inline, Pop up and Modal Forms, Landing Pages, Facebook Audiences & Lead Ads, Site & Event Tracking, API & Webhooks, WooCommerce, Shopify & BigCommerce Integrations, Email Content Generation AI


For teams that want to experiment and optimize their marketing efforts.

$149 (yearly)


Everything in Plus, Predictive Sending AI, Split Automations, Salesforce & Microsoft Dynamics 365 Integration, Site Messages, Attribution Reporting, Conversions, Accounts


For growing teams in larger orgs looking to personalize their marketing at scale.



Everything in Pro, Custom Reporting, Custom Objects, Single Sign-On, Uptime SLA, HIPAA Support, Custom Mailserver Domain, Unlimited Email Testing

Klaviyo Overview

Klaviyo stands out as a comprehensive marketing automation platform, offering both advanced email and SMS marketing capabilities. This cloud-based solution seamlessly integrates into business ecosystems with its rich set of key collaborations.

Capabilities: At its core, Klaviyo offers automations that intuitively follow customer behaviors, both online and offline. This insight-driven approach allows businesses to initiate timely email communications based on specific user actions, like sending order confirmations, notifying about new products, and more.

Integrations: It boasts a well-rounded suite of Klaviyo integration options, from e-commerce platforms like Shopify and BigCommerce to dropshipping, social media, and other pivotal business tools. These integrations feed Klaviyo with invaluable customer data, paving the way for enhanced segmentations and tailored marketing campaigns.

Target Audience: Klaviyo resonates profoundly with online enterprises, ranging from e-commerce retailers to service providers and beyond. Its prowess in tracking online customer activities translates into actionable insights for personalization, making it indispensable for businesses with diverse product offerings. 

As an alternative or even an upgrade from conventional email platforms, Klaviyo fits seamlessly into most tech stacks, elevating customer experiences across various touchpoints.

Feature Highlights:

  • Email & SMS: With Klaviyo, crafting emails becomes a breeze. Users can infuse their brand elements and leverage a host of Klaviyo features. Moreover, the platform's A/B testing tools and SMS integration ensure a well-rounded communication strategy.
  • Integrations: Klaviyo's strength lies in its vast array of pre-configured integrations, covering essential e-commerce touchpoints, coupled with a flexible API to cater to bespoke needs.
  • Automation: Beyond simple email campaigns, Klaviyo's marketing automation capabilities are exhaustive. Its workflow builder facilitates the creation of multifaceted customer journeys, triggered by specific site actions or behavioral patterns.
  • Segmentation: Klaviyo shines in its ability to slice and dice its audience, allowing businesses to tailor their communication for various customer segments, based on purchasing history, engagement metrics, and more.

Usability: Klaviyo scores high on the usability scale, thanks to its intuitive design. While there's a learning curve—as with any feature-rich tool—most users find its automation setup, segmentation, and personalization tools straightforward. 

Some limitations might arise in terms of workflow automations compared to pricier alternatives, but Klaviyo holds its ground with multi-branching journeys and pre-configured email templates.

Support: Klaviyo's support infrastructure, while robust, leaves room for improvement. Webinar offerings and accessibility to product experts cover the basics, but instant chat support has limited availability.

Benefits: Klaviyo is poised as a formidable ally for SMEs in the online and e-commerce domains. Its ready-made integrations, coupled with powerful email tools and automations, offer undeniable value. 

The platform is both an entry-point for newcomers and a suitable upgrade for seasoned businesses, aligning with growth trajectories.

Klaviyo Pricing Overview:



Email Sends

SMS/MMS Credits


Up to 250

Perfect for beginners or small businesses testing the waters.

500 (varied campaign combinations)


60 days email support


Ideal for businesses transitioning from free. Tailored for modest-sized operations.

Starting at 5,000 (increases with contact growth)

Starts at 1,250 (coupled with Email)

Live chat (weekdays)


Suited for businesses with a broader customer base and greater marketing needs.

Up to 500,000 (based on 10 emails/contact/month)

Proportional to Email sends (with Email+SMS)

Live chat (extended hours)


Designed for large-scale operations with expansive customer lists. Custom solutions available.


Custom, based on business needs

Priority support & dedicated account manager

Note: The adaptability doesn't end here. Klaviyo's intuitive online calculator further simplifies the decision-making, allowing businesses to precisely determine costs based on their unique list sizes.

ActiveCampaign vs Klaviyo: Head-to-Head Comparison

When choosing between ActiveCampaign and Klaviyo, it's essential to consider the distinct features each platform offers. Here's a side-by-side comparison of these two prominent email marketing tools:

Ease of Use & Editor:

  • ActiveCampaign:
  • Features a user-friendly left sidebar for navigation.
  • Secondary sidebar for detailed feature-specific settings.
  • Email editor allows saving of custom blocks for future use and embedding actions to email images or links.
  • A richer feature set can pose an initial learning curve.
  • Klaviyo:
  • Offers a clean, minimalist navigation structure.
  • Uses a dropdown menu for feature-specific settings.
  • Email editor provides preview options for both desktop and mobile and a unique embed feature for product recommendations.
  • Verdict: A tie. Both platforms cater well to ecommerce shop owners.

Design and Flexibility:

  • ActiveCampaign:
  • Offers 250+ customizable email templates.
  • "Sell a product" category available for ecommerce.
  • Lacks visually appealing form designs, but compensates with attractive full-page landing pages.
  • Klaviyo:
  • Provides 100+ pre-built responsive email templates.
  • Superior email form design, with four distinct styles and split-testing capabilities.

Sales and Marketing Automation:

  • ActiveCampaign:
  • Comprehensive automations with dozens of customizable "automation recipes".
  • Supports multiple triggers and automation split testing.
  • Requires Plus plan for ecommerce automations.
  • Klaviyo:
  • Offers "flows" as their automation feature, with fewer templates and limited actions.
  • Strictly targets ecommerce email marketing.


  • ActiveCampaign:
  • Comprehensive reports covering campaigns, automations, CRM, ecommerce, and more.
  • Features clickmap tracking and Apple Privacy open toggle for accuracy.
  • Klaviyo:
  • Provides basic metrics such as opens, clicks, and bounces.
  • Allows tracking of revenue earned per recipient and industry benchmark comparisons.

Integrations & Apps:

  • ActiveCampaign:
  • Integrates with over 910 apps.
  • Requires higher-tiered Plus plan for select ecommerce integrations.
  • Klaviyo:
  • Offers over 300 integrations, accessible on every plan.
  • Supports Zapier to connect with 5,000+ apps.

User Segmentation:

  • ActiveCampaign:
  • Easier-to-understand segmentation with up to 20 conditions per segment.
  • Klaviyo:
  • Provides default segments for new and engaged subscribers.
  • Creating custom segments can be complicated with terms like "Dimensions" and "Boolean".

Feature Comparison Overview

Feature Name





Tailoring customer journeys




Analyzing campaign success and metrics



User Interface & Editing

How easy it is to draft and edit emails

Dual sidebar system & custom block saving

Minimalist with product block embedding

Design & Flexibility

Template options and adaptability

Over 250 email templates

100 responsive email designs & A/B testing in forms

Sales & Marketing Automation

Quality of automated marketing tools

Versatile with many templates & A/B testing

"Flows" with fewer templates and one trigger


Insights and metrics provided

Array of reports & clickmap tracking

Essential metrics & benchmarking feature

Integrations & Apps

Compatibility with other tools

Integrates with 910 apps

Integrates with 300 apps + Zapier

User Segmentation

How contacts are categorized

Dynamic & more conditions per segment

Dynamic with default segments

Pricing for 1,000 Contacts

Cost effectiveness

$39/month (Lite) $49/month (Plus with ecommerce)

$30/month (after 250 contacts)

Tallying up, ActiveCampaign shines with its comprehensive features, while Klaviyo is the go-to for budget-conscious businesses seeking robust ecommerce email marketing solutions.

Klaviyo vs Activecampaign: Customer Support & Community Comparison

Your journey with a platform isn't just about features - it's about the support you receive along the way!

When assessing the customer support capabilities of ActiveCampaign and Klaviyo, it's clear both platforms take user assistance seriously.

Live Chat Availability:

  • ActiveCampaign: From Monday to Thursday, their team is available from 9 am to 11 pm CST. On Fridays, they're accessible from 9 am to 4:30 pm CST.
  • Klaviyo: They keep things straightforward, offering live chat support on weekdays from 9 am to 5 pm ET.

Alternate Contact Methods:

While live chat is handy, not all queries are urgent. For those that can wait:

  • ActiveCampaign: Users can submit a support ticket.
  • Klaviyo: Users have the option of reaching out via email support. It's worth noting that both platforms forgo offering phone support.

Response Time Outside Regular Hours:

Assistance outside of traditional hours can be a game-changer!

  • ActiveCampaign: Keeps its ticket response hours under wraps.
  • Klaviyo: Steps up with email support from 6 am to 10 pm ET on weekdays. Furthermore, they cater to the weekend warriors with support from 10 am to 4 pm ET.

Knowledge Base and User Guides:

Often, a user just needs a nudge in the right direction. Both ActiveCampaign and Klaviyo offer an abundant range of help documentation. However, there are noteworthy differences:

  • Klaviyo: Stands out with its user-friendly layout. Articles are systematically arranged into various subcategories, and a sidebar with internal links allows users to seamlessly switch between topics. This organized approach fosters effortless navigation.
  • ActiveCampaign: On the other hand, presents its resources in extended lists, which can be a bit cumbersome. To illustrate, navigating through their “Build & Send Campaigns” section feels like an endless journey, making pinpointing specific articles a tad more challenging.

Given the comprehensive offerings on both sides, Klaviyo seems to edge out slightly, especially with its well-structured knowledge base and extended support hours.

Support Features



24/7 chat


Not Available

Knowledge base



Support Ticket


Not Available

Email Support

Not Available


Weekend Email Support

Not Available

10 am to 4 pm ET

User Guide Navigation

Lengthy Lists

Organized Subcategories

ActiveCampaign vs Klaviyo: Pros & Cons Side-by-Side

ActiveCampaign Pros

ActiveCampaign Cons

Klaviyo Pros

Klaviyo Cons

Advanced sales and marketing automation capabilities

No free plan

Easy-to-use email editor

Smaller range of email templates

User-friendly contact segmentation

Pricier than other email marketing services

Beautiful form templates

Basic marketing automation features

Detailed reporting tools

Ecommerce integrations available only on Plus plan and higher

Dynamic product recommendations in emails

Platform could offer more comprehensive reports

Over 910 third-party integrations

Some integrations reserved for higher-tiered plans

Email benchmark data for industry comparison

Only around 300 integrations

Free migration if switching from another provider

Potential initial learning curve

Well-rounded customer support offering


Real-world User Testimonials

Hannah, a retail business owner, mentioned, “I switched from ActiveCampaign to Klaviyo. The e-commerce integrations in Klaviyo simply made more sense for my Shopify store.”

Hearing firsthand from those who've walked the path provides invaluable insights. User feedback is more than just positive or negative comments; it shapes our understanding of tools in a real-world context. Here, we've gathered user perspectives on both ActiveCampaign and Klaviyo to give you a broader view.

Klaviyo User Testimonials:

Taylor Hall, an owner in the Shopify Retail sector with a small team of 1-10 employees, mentioned, "I've loved switching to Klaviyo. It's significantly improved the efficiency of our business operations."

Score: 10 out of 10

Brett Riley, the founder of Go Fast Don't Die in the Apparel & Fashion industry, said, "Deepening relationships with customers at scale has been made possible with Klaviyo."

Score: 10 out of 10

ActiveCampaign Testimonials:

Miguel Angel Horta Camacho, a Marketing Automation Consultant at Bizmoni A BIZ FACTORY in the Marketing & Advertising industry with a mid-sized team of 51-200 employees, expressed, "ActiveCampaign is the best tool to initiate and deploy Email Marketing and CRM strategies."

Score: 10 out of 10

David Tavío, the Internet Marketing Manager of ClickAndClick in the Marketing & Advertising sector with a small team of 1-10 employees, stated, "ActiveCampaign is the ultimate tool to enhance efficiency and personalize your marketing approach."

Score: 9 out of 10

ActiveCampaign vs Klaviyo: Final Thoughts

After thoroughly evaluating both platforms, it's evident that both ActiveCampaign and Klaviyo offer distinct advantages tailored to different business needs. Here are the key takeaways:

  • ActiveCampaign excels in automation capabilities and offers an extensive range of third-party integrations, making it ideal for businesses seeking advanced automation features. Its robust CRM also adds to its appeal, especially for companies prioritizing sales and customer relationship management.
  • Klaviyo, on the other hand, stands out with its e-commerce-centric features, seamless Shopify integration, and user-friendly email editor. Businesses, especially e-commerce ones, might find Klaviyo more aligned with their requirements due to its dynamic product recommendations and industry benchmark data.

For budding entrepreneurs and SMEs, the decision between "activecampaign vs. klaviyo" might hinge on pricing and scalability. ActiveCampaign's higher price point can be justified by its automation expertise, but businesses on a tighter budget or those primarily in e-commerce might lean towards Klaviyo.

To sum up, while the "ActiveCampaign vs Klaviyo" debate doesn't produce a one-size-fits-all winner, by assessing your business's unique requirements, you can make an informed decision that aligns with your goals and budget.

Related Articles:

Klaviyo Competitors: Top10 Email Marketing Alternatives

Need Help With Email Marketing?

Our neverending craving for better optimization and better emails has allowed our clients to see on average a 37% increase in their email marketing efforts.

Work With Us