Klaviyo Marketing Mastery

Shopify Email vs Klaviyo: Which is better 2023?

Explore the Shopify Email vs Klaviyo showdown in our latest blog post. Find out which email tool is right for your e-commerce store. Dive in and make an informed choice now!


Are you in e-commerce? If yes, then you know emails are important for business. Today, we're looking at two big players: Shopify Email and Klaviyo. Let's figure out which one is the best fit for you.

What's Shopify Email?

Shopify Email is an email tool integrated with the Shopify platform. It lets businesses craft and send emails to their customers right from their Shopify account. Its main features include a user-friendly interface, ready-to-use templates, and simple email analytics. This tool is perfect for businesses who want a direct way to communicate without needing advanced marketing features.


  • Directly linked with Shopify.
  • Easy to use.
  • Available templates for quick campaigns.


  • Limited options for list segmentation.
  • Basic automation capabilities.
  • Lacks A/B testing.

What's Klaviyo?

Klaviyo started with a simple idea: help online stores send better emails. Evolving from that core concept, Klaviyo has transformed into an advanced email marketing solution, offering businesses robust tools for segmentation, automation, and personalization. It's purpose-built to empower stores to create emails tailored to customer behaviors and unique factors.

Beyond just email, Klaviyo provides comprehensive analytics. It’s also versatile in its compatibility, integrating seamlessly with various e-commerce platforms. This makes Klaviyo a preferred choice for businesses that want to delve deeper into email marketing and customer engagement.


  • Advanced segmentation and automation.
  • Personalization features for targeted campaigns.
  • Comprehensive analytics.
  • Compatible with multiple e-commerce platforms.


  • Might be overwhelming for beginners.
  • Can get expensive for larger email lists.

Shopify Email and Klaviyo: Head-to-Head

Let's take a closer look at how Shopify Email and Klaviyo stack up against each other!

Features: What Can They Do?

Both tools have a lot of functions to help you send emails. However, Klaviyo tends to have more advanced features, especially for larger stores, while Shopify Email keeps things straightforward and integrated with the Shopify platform.

Design and Templates: How Do Emails Look?

Both tools offer ready-to-use email designs. Shopify Email provides simple and clean templates, especially useful if you're starting. Klaviyo offers more variety and deeper customization, which might be great for brands wanting a unique look.

Automation: Can They Send Emails Automatically?

Yes, both can. With Shopify Email, you can set up basic automatic emails like welcome messages. Klaviyo goes a step further with more detailed automation pathways, which can be based on customer behavior.

Segmentation: Can You Send Emails to Specific Groups?

Shopify Email allows basic list creation. Klaviyo email, however, provides detailed segmentation based on purchase history, behavior, and more. So, if you want to target very specific customer groups, Klaviyo might be better.

Analytics: How Do You Know Emails Work?

Both give you insights into how your emails perform. Shopify Email gives you basic stats like open rates, while Klaviyo dives deeper, showing customer behavior and purchase metrics.

Cost: Which One is More Affordable?

Klaviyo Shopify pricing can vary based on the size of your email list. Let's break down the pricing for both platforms:

  • Shopify Email:
  • Free for Shopify merchants.
  • Includes up to 2,500 subscribers and 2,500 emails monthly.
  • Additional emails at $1 for every bundle of 1,000.
  • Klaviyo:
  • Free plan available for up to 250 contacts and 500 emails per month.
  • Paid plans start at $20 per month, accommodating up to 500 contacts.

When evaluating affordability, Shopify Email offers a cost-effective solution for businesses with smaller email lists due to its free allowance for Shopify merchants. As your list expands and demands for advanced features arise, Klaviyo's pricing could come into play.

Integration: How Well Do They Work With Other Tools?

Klaviyo and Shopify integration offers seamless collaboration. While Shopify Email is inherently synced with the Shopify platform, allowing seamless creation of email campaigns using data like products, customers, and orders, Klaviyo steps further.

Not only does it integrate effortlessly with Shopify, but it also connects with platforms such as Magento, WooCommerce, and BigCommerce.

Support: Can You Get Help When Needed?

Both offer good customer support. Shopify has a large online community and direct support. Klaviyo offers detailed guides, tutorials, and direct customer service.

Shopify Email vs. Klaviyo: Pros and Cons Breakdown

Here's a detailed comparison highlighting the essential strengths and potential drawbacks of both Shopify Email and Klaviyo,


Shopify Email






Multi-platform (including Shopify)

User Experience


Might have a steeper learning curve



Advanced personalization

Email Features














A/B Testing

Not available

Not mentioned (assuming available)

Integration (other apps)

Fewer options

Wider range

Cost for large lists

Standard pricing

Might be pricier

How Klaviyo Works with Shopify

When Klaviyo partners with Shopify, the fusion creates an enhanced email marketing experience for e-commerce businesses. Here's a closer look at how they work together and the key benefits this synergy offers:

  1. Seamless Integration: Klaviyo effortlessly syncs with Shopify, ensuring a hassle-free connection between your store data and your email campaigns. This integration means you can quickly access customer data, purchase histories, and more, straight from your Shopify dashboard.
  2. Dynamic Segmentation: By combining Klaviyo's powerful segmentation features with Shopify's rich customer data, you can create highly targeted email campaigns. Whether it's sending out specialized discounts to repeat customers or tailoring content based on purchase behavior, the possibilities are endless.
  3. Automated Flows: Klaviyo takes Shopify's data and uses it to trigger specific email flows, such as cart abandonment reminders, post-purchase follow-ups, or review requests. This means that once set up, your email marketing largely operates on autopilot, saving you time while ensuring customers get timely, relevant content.
  4. Enhanced Reporting: With the combined insights from both Klaviyo and Shopify, you get a clearer understanding of your email campaign performance. Track metrics like conversion rates, revenue generated from emails, and customer engagement levels to fine-tune your strategies.
  5. Scalability: As your Shopify store grows, Klaviyo grows with it. Its infrastructure is designed to handle the email marketing needs of both small businesses and large enterprises, ensuring that you always have the tools at your disposal to engage your expanding customer base.

Using Klaviyo for email marketing with Shopify is like having a tailored suit – it fits your business perfectly, ensuring you present your brand in the best light to your customers.

Which One is Best For Your Store?

When deciding between Shopify Email and Klaviyo, your choice relies on your store's specific requirements.

Klaviyo undoubtedly provides a broader set of features for email marketing on Shopify, whereas Shopify Email stands out for its simplicity and cost-effectiveness.

For those who need a straightforward email marketing solution, Shopify Email is the go-to. It offers email customization, a touch of personalization, and enhanced reporting insights.

On the other hand, Klaviyo shines when it comes to advanced marketing automation capabilities. Its offerings include superior design flexibility, in-depth personalization tools, and resources to expand your subscriber base.

Final Thoughts

Email solutions play a pivotal role in e-commerce success. The debate between Klaviyo vs Shopify Email isn't about overarching superiority, but rather, what aligns best with your specific needs.

Remember, as your business evolves, so might your requirements. Stay adaptable and keep assessing your choices!

Continue Exploring:

Evaluate the pros and cons of the best Klaviyo alternative platforms.

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