Today we’re joined by Jordan Menard, the media buyer behind powerful personal brands such as Sam Ovens, Robert Kiyosaki, and Tai Lopez as well as your favorite brands as diff eyewear
Today we talked about
- How he went from selling on the phone to selling at scale with paid social
- The exact Facebook setup they use to scale on Facebook post iOS14
- And how he’s using new untapped media channels like Wallmart ads to drive sales
Key Highlights
1. Consolidate your FB ad account
Tracking is hard, so you need to consolidate your account as much as possible
Jordan's setup looks like this:
- Campaign 1: Creative Testing
- Campaign 2: Remarketing
- Campaign 3: Scaling
2. Track New Metrics
Instead of just using blended ROAS, you need to see and track your CLTV or your Customer's 90-day value and compare that against the CAC
This gives you more breathing room as tracking and targeting aren't as reliable right now
3. Don't Rely On In-Platform Data
Data on Facebook, and TikTok is almost useless, you need to be using tools such as @triplewhale to track your sales
In platform, data is good for creative testing - to see the thumb stop, and dropoff rate, but you can't rely on it for ROAS
