Podcast

Jordan Menard – How To Spend $100k/Day On Facebook (Post iOS 14)

Today we’re joined by Jordan Menard, the media buyer behind powerful personal brands such as Sam Ovens, Robert Kiyosaki, and Tai Lopez as well as your favorite brands as diff eyewearToday we talked about

Reinis

Today we’re joined by Jordan Menard, the media buyer behind powerful personal brands such as Sam Ovens, Robert Kiyosaki, and Tai Lopez as well as your favorite brands as diff eyewear

Today we talked about

  • How he went from selling on the phone to selling at scale with paid social
  • The exact Facebook setup they use to scale on Facebook post iOS14
  • And how he’s using new untapped media channels like Wallmart ads to drive sales

Key Highlights

1. Consolidate your FB ad account

Tracking is hard, so you need to consolidate your account as much as possible

Jordan's setup looks like this:
- Campaign 1: Creative Testing
- Campaign 2: Remarketing
- Campaign 3: Scaling

2. Track New Metrics

Instead of just using blended ROAS, you need to see and track your CLTV or your Customer's 90-day value and compare that against the CAC

This gives you more breathing room as tracking and targeting aren't as reliable right now

3. Don't Rely On In-Platform Data

Data on Facebook, and TikTok is almost useless, you need to be using tools such as @triplewhale to track your sales

In platform, data is good for creative testing - to see the thumb stop, and dropoff rate, but you can't rely on it for ROAS

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